More than an agency:
Your Creative Partner
We believe good design starts with people.
We’ve grown by thinking big for our clients.
Tony founded Grafico in 1998 with one belief: good design should feel human. Over the years, the team grew, helping more businesses find their voice through thoughtful branding, packaging, and digital experiences.
Our work expanded through the trust of our clients and the care we put into every project. Today, we collaborate with businesses and agencies across Québec and beyond, while staying true to our core values.
Design that feels good to make and even better to experience.
At Grafico, design is more than a deliverable: it’s a partnership. We listen closely, challenge thoughtfully, and create with intention. We care about the process as much as the outcome.
Our culture is built on empathy and collaboration, because we believe that the best work comes from genuine relationships and shared ambition.
Let’s partner up
Meet the People
that make the Agency.
We’re a multidisciplinary team of branding enthusiasts: designers, strategists, and coordinators who love what we do. Each of us brings a different craft and perspective, united by a shared belief that design should feel human, and that the best results come from true partnership with our clients.
Tony Moriello
FOUNDER / CREATIVE DIRECTOR
Nawal Eddaoudi
BRAND MARKETING COORDINATOR
Orlando Grünewald
ART DIRECTOR
Juline Merlet
GRAPHIC & MOTION DESIGNER
Bobby Audet
WEB DEVELOPER
Perry
HUMAN RESOURCES & TROUBLEMAKER
Our Process is the core
of our Work.
We believe good design doesn’t happen in isolation; it grows through conversation, trust, and shared intention. That’s why our process is transparent, collaborative, and flexible. Whether it’s a full rebrand, a digital experience, or ongoing creative support, we move together, step by step, with clarity and focus.
OUR PROVEN PROCESS IS YOUR
ROAD TO SUCCESS.
01 Discovery
Listen, learn, and clarify.
We start by diving deep, learning about your business, your audience, and your ambitions.
This is where we ask questions, find patterns, and identify what truly sets you apart.
It’s part research, part intuition, and all about understanding what your brand needs in order to grow strong.
02 Strategy
Strong foundations make thriving brands.
We start with clarity. Through research, workshops, and positioning, we uncover what makes your brand truly unique.
That foundation guides every visual and verbal decision, helping your business move forward with focus and meaning.
03 Design
From strategy to emotion.
Once the foundation is clear, we begin shaping your brand’s expression. Through words, visuals, and systems, we bring strategy to life in a way that feels authentic and timeless.
Every colour has a meaning. Every typeface carries a voice. Every image supports the story.
04 Deployment
Bring it to life, together.
We guide your brand through launch and beyond, ensuring every touchpoint feels aligned, intentional, and ready to perform. More than just delivering design, we equip you with the tools and structure to manage your brand with confidence. Clear guidelines. Organized assets. Systems built to scale. Because a strong brand isn’t just launched, it’s nurtured over time.
CREATIVE PARTNERSHIP
Built For
Collaboration
STRUCTURE DOESN’T MEAN RIGIDITY. IT MEANS CLARITY.
Our process is designed to integrate seamlessly into your workflow, not disrupt it. We adapt to your pace, your team, and your internal systems so collaboration feels natural, not forced.
The more we work together, the stronger it becomes.
That’s why we created Creative Partnership, our monthly plan built for long-term alignment, faster execution, and truly seamless collaboration.